Best Practices to convert Visitors into customers
Mobile VS Desktop Visitors
Always display your contact form. Offer one-click-to-call button. Offer a call-back alternative as well
Display unique and optimized contact form to your Mobile and Desktop visitors
Split your contact forms in steps: ask the email first, if a visitor abandon your contact form you already have their email
Search your contact's Social Media profiles: you can learn a lot and it helps to qualify the lead
When a visitor contacts you, verify in AdWords the keyword used to find your website
Do online research about your prospects: geo-locate their IP to learn where your prospect is located
Build trust and tests
Do you build trust with a personal message and a picture in your contact forms?
Do you A/B test your 'call to actions'?
Do you sync your Contact Forms with your CRM and your email software?